Management of contact data is vital as every year:
- 13% of the UK population move house (7.8m people)
- 300,000 marriages take place as well as 140,000 divorces
- National Land and Property Gazetteer (NLPG) has daily updates
(Sources: The Office for National Statistics, Royal Mail and Ordnance Survey)
However you collect, manage and use contact data, keeping it up to date and accurate is vital in order to communicate correctly and efficiently with your customers. The data can include contact details such as home or business address, name and email, but also lifestyle and preference data such as how they want to be communicated with, where they live and what type of household they live in. Each piece of data can alter the way you communicate with your contacts.
Experian’s contact data management (CDM) services help you:
- Avoid wasted revenue due to duplicate communications
- Improve customer satisfaction through better customer service
- Communicate better business decisions based on reliable and accurate information
- Identify and respond to your customers quickly and easily
Related products
Helps you use your gazetteer intelligently and verify your citizen data.
A flexible data matching tool to support the creation of a single citizen view.
Address software to help find and capture accurate contact details.
Data cleaning software for improved data accuracy
Prevent duplicate records from entering your database.
The UK's first classification focused on the needs of the citizen.