Manage customer change

Providing timely and accurate information on the personal circumstances of customers throughout their lives ensures that public services are equipped to respond to customer change.

The problem is that many public service organisations are reliant on their customers to notify them of any changes. This is inefficient and unreliable and leads to inaccurate customer data. Organisations need a cost effective solution that alerts them to a change in a customer’s circumstances so that relationships can be managed efficiently.

Experian helps you proactively monitor change to customers and businesses based on a wide range of factors. These include:

• A change of address

• A new resident present at the address

• Changes to the financial status of a customer

• Sign of financial stress

• A change in company status

Once you understand when these changes have taken place you can use this to:

• Drive customer contact

• Influence customer behaviour

• Improve engagement with public services

Creating highly relevant behaviour-based targeting leads to higher response rates and better service uptake, and demonstrates a more efficient use of public resources.