Launch of new Mosaic Public Sector
20-Jan-2010
Introducing Mosaic Public Sector 2009: the new version of the UK's only classification focusing on public services Click here to register for your chosen session. Those organisations which use neighbourhood segmentations effectively report significant benefits in understanding and responding to the needs of communities. The most widely adopted such tool is
Experian's Mosaic Public Sector, which enables the public sector to understand citizens and communities in a consistent manner and drive targeted policy, resource and communications activity.
Mosaic Public Sector is already used by hundreds of public sector organisations, including over half of Primary Care Trusts, police forces, fire and rescue services, nearly 200 local authorities and most central government departments.
UK society has changed a great deal in the past five years. An ageing population, changing household structures, increasing diversity, new technologies, economic downturn and evolving lifestyles are all impacting the needs of citizens and their relationships with the public sector.
To reflect these changes and to ensure that the market has the most accurate view of citizens and their public service needs, Experian has now developed a completely new version of Mosaic Public Sector, identifying new customer groups and revealing new lifestyles and behaviours.
If you would like to see the changes we've made to Mosaic Public Sector, then please register for our last regional launch event in Blackpool (see details below). Joining the Experian team will be Professor Richard Webber, Visiting Professor of Geography at Kings College University and one of the world's leading authorities on classifying citizens.
Blackpool
Blackpool PCT/Football Club, Seasiders Way, Blackpool FY1 6JJ |
20.01.10 |
Click here to register for your chosen session.
We look forward to hearing from you.
Yours sincerely,
Peter Cummings
Director - Public Sector
Experian | Cardinal Place | 6th Floor | 80 Victoria Street |
London | SW1E 5JL