Experian's public sector team wins top accolade at the 2009 Data Strategy Awards

25-Oct-2009

Experian’s public sector health team and its client, The British Lung Foundation, collected Data Strategy Magazine’s highly prized Grand Prix Award for the Best use of Data in all Categories at this year’s prestigious Data Strategy Awards.

This is the second time in three years that Experian’s public sector health team has won Data Strategy Magazine’s overall Grand Prix Award.

Click here to view the full press release.

Experian and the British Lung Foundation’s Love Your Lungs campaign won the Best Use of Data by a Charity award and, at the end of the night, went on to win the overall Grand Prix Award for being the best overall campaign. 

The Love Your Lungs campaign used Experian’s customer insight, analysis, mapping and consultancy to deliver a targeted approach to identifying the “missing millions” suffering from Chronic Obstructive Pulmonary Disease (COPD). This campaign worked with South Tyneside PCT to raise awareness of the signs and symptoms of COPD and to encourage early diagnosis amongst high risk groups, and reduce future emergency hospital admissions.

Click here to view the British Lung Foundation case study.

Emily Sparks, Manager of Experian’s public sector Health team, added: “We are delighted to receive this award which represents a great combined team effort between Experian and the British Lung Foundation. The British Lung Foundation’s ‘Love Your Lungs’ campaign is a great example of how we have fused sophisticated marketing techniques such as risk modelling, population segmentation, communications tone and channel propensities with traditional health data.

“More importantly the Love Your Lungs campaign has been evaluated against control campaigns to truly prove for the first time that varying the style of health intervention using robust data analytics and marketing techniques can produce better health outcomes for the British population.

The campaign achieved a 300 per cent increase in identifying those at risk from COPD. The minimum saving from preventing each admission to Accident and Emergency is estimated at £10,000.”

The judges of the Grand Prix award said “This project drove through what could have been impossible. We sensed the passion involved and had no doubt that it merited the highest award”.

Click here to view the full press release.
Click here to view the British Lung Foundation case study.