Micromarketer Generation3, Experian's geographical analysis tool, gives you the ability to carry out customer profiling, catchment definition, sales territory analysis, data modelling, mapping and visualisation in one easy-to-use software application.
With Micromarketer, you have access to Experian’s information on individuals, businesses, markets and economies. This includes demographics and classifications, economic forecasts, local area data, retail and business information, geographical areas and digital map cartography.
What can it do for me?
Micromarketer helps you to:
- Understand your customers
- Analyse your markets
- Define sales territories
- Forecast sales performance
- Improve your communications
- Create high quality visual interpretations of your data.
A few key facts
- Micromarketer can be used on your desktop or network, while the core functionality, including reporting and mapping, can be accessed online.
- Micromarketer’s map-driven user interface makes it easy to use, whilst its powerful geographical analysis tools provide enormous flexibility when it comes to interrogating, analysing and visualising data.
- A dynamic database makes it easy to store and retrieve data, to switch between new and old data sets and to add data from different geographies and countries.
- Flexible reporting and mapping allows you to compile and share information, create customised reports and maps, illustrate multiple data sets and integrate dynamic multimedia visualisation.
Related information
Download the Micromarketer Generation3 brochure
Log in to the Micromarketer Generation3 knowledge base