Experian’s three customer / local analysis and visualisation tools cater for the differing needs of our clients and are grouped together in the Micromarketer Suite.
These tools allow you to analyse the characteristics of customers and visualise them on your PC or online.
The insights gained from customer and local analysis, as well as mapping, can be easily shared for efficient decision-making and reporting.
The Micromarketer Suite comprises:
- Micromarketer Xpress (PC/Web based)
Experian’s interactive online mapping tool allows you to analyse your customer and store location information and visualise it using maps from Microsoft Bing™.
- Micromarketer Online (Web based)
Easy-to-use web-based tool that gives you immediate access to Experian data, wherever you are, and allows you to profile, analyse, map and report on customers and locations.
- Micromarketer Generation3 (PC based)
Experian’s most powerful geographical analysis tool allows you to carry out customer profiling, catchment definition, sales territory analysis, data modelling, mapping and visualisation in one easy-to-use software application.