Mosaic Economics brings together Experian’s expertise in economic forecasting and demographic segmentation to examine the relationship between economic developments and the behaviour of customers.
It forecasts patterns of income, employment and spending by consumer segments across the UK, providing insight into how economic changes will impact on consumer behaviour by different household type and customer profile, and enables you to understand which customer segments should be targeted for acquisition and where churn may occur.
This is the first time detailed estimates of household incomes, citizens' income and consumer spending on specific goods and services have been available by Mosaic type, providing public sector organisations with a detailed understanding of how the changing economic situation affects citizens.
Download the Mosaic Economics fact sheet for more information, or visit www.experian.co.uk/economics to find out more about our economic forecasting capabilities.