To deliver personalised services, the public sector needs to understand citizens.

Mosaic Public Sector is the UK's only classification designed specifically for use by the public sector and focuses on the needs of citizens. It provides a detailed and accurate understanding of each citizen's location, their demographics, lifestyles and behaviours. 

The new 2009 version of Mosaic Public Sector capitalises on Experian's access to a wealth of information on all UK individuals to help you understand their need for public services now and in the future. Using more than 440 data elements, it classifies all UK citizens into 69 types and 15 groups providing an accurate and up to date view of citizens and their needs.

How can we help you?

Mosaic Public Sector provides a 'common currency' that enables the same citizen to be viewed in the same way by all public bodies, thereby assisting joined-up government and partnership working.

Mosaic Public Sector can help you to:

• Anticipate and plan future resource requirements 
• Understand the needs of customers and local areas to optimise the allocation of resources 
• Target resources to facilitate entitlement and enrolment 
• Develop personalised messaging and communication that changes behaviours and improves service adoption 
• Accurately measure the risk and value of customers now and in the future 

 

A few key facts

• A total of 440 data elements have been used to build the 2009 version of Mosaic Public Sector.
• 146 Mosaic person types aggregate into 69 household types and 15 groups to create a three-tier classification. The classification is identical regardless of whether it is assigned to a person, a household or a postcode to create one integrated and consistent classification.
• The information used to build Mosaic Public Sector 2009 is continuously updated. This enables Experian to verify and update the classification twice a year.
• Mosaic Public Sector uses a variety of authoritative sources of public sector research including the British Crime Survey, Hospital Episode Statistics, Higher Education Statistics Authority (HESA) and England and Wales Indices of Multiple Deprivation.

 
View the Mosaic Public Sector 2009 brochure