The public sector influences the behaviour of businesses and consumers and has a duty to promote the social, economic and environmental wellbeing. But as public consciousness of global warming has increased, so has the complexity of the issues surrounding the drivers that influence people’s behaviour.

Understanding the attitudes and behaviour of citizens and how they influence carbon emissions is an important step towards developing strategies that can change behaviour. Identifying how these behaviours vary by location gives you the opportunity to develop a targeted approach to the development of policy that can influence behaviour, deliver environmental improvement and save money.

Experian can help you:

• Quantify levels of greenhouse gas and CO2 emissions for every UK household
• Classify and segment all UK household and individuals by their knowledge, attitudes, behaviours and motivations towards climate change

This enables you to:

• Understand the key drivers of consumer behaviour that influence people’s attitudes and actions towards the environment

• Quantify the environmental pressures associated with household consumption
• Map regional variations in behaviour and attitudes to assist with the optimisation of resource
• Identify a set of effective policies to reduce carbon footprint
• Develop targeted communication to influence behaviour, save energy and reduce costs