Healthcare in the UK is in the midst of a period of fundamental change. New policies to increase Patient Choice, Social Marketing, Patient Experience and PROMs all centre around one thing – the customer. The depth and breadth of your knowledge of your customers can help your organisation to become truly world class.

Experian’s Public Sector team partners with Primary Care Trusts, Foundation Trusts, Acute Trusts, Strategic Health Authorities, Ambulance Trusts and Public Health Observatories – totalling more than 130 healthcare organisations across the UK. We enable these organisations to understand the needs, lifestyles and key behavioural drivers of their customers, helping to make decisions with greater confidence, to implement these decisions and to systematically evaluate them to ensure high quality care for all.

Experian can help you:

• Illustrate the impact of commissioning decisions, events and economic change through our bespoke modelling and scenario planning
• Apply GIS mapping solutions, including household level mapping, drive-times, proximity analysis and reporting
• Map current service provision in relation to needs, identifying gaps and informing evidence-based commissioning strategies
• Ensure the creation of accurate valid and relevant customer data for a single customer view
• Advise on the best channel of communication, the tone and style of message and how to reach specific audiences with targeted messages 
• Enable patient contact to be tailored in real time, at the point of interaction with customers to offer a unique and relevant range of services to the individual

For more information on our work in Healthcare please read our case studies or contact us.