A volatile market and price pressures combined with more informed and empowered consumers, means better decisions need to be made quickly if your organisation is to stand up to ever increasing competition. Experian has over 30 years experience in creating evidence based decisioning for the world’s largest commercial and healthcare organizations. We can help you:
Meaningfully engage with the NHS:
Maximise your engagement with the NHS by prioritising organisations which hold the greatest potential. Our insight allows you to:
- Understand where condition prevalence is highest down to a household level to support partnership projects
- Prioritise at risk population groups to improve partnership project outcomes
- Customise your sales effort to meet the health profile of the GP’s catchment population
Understand your markets:
Ensure that you are making the most of existing and potential markets to increase your competitive advantage. Our insight allows you to:
- Quantify market size for new and existing products
- Identify gaps and potential growth areas for the future
- Understand the strength of your brands and competitor brands, off and on-line
- Understand brand perception on-line and ensure that you are engaged in the conversation
Effectively plan sales forces:
Identify levels of demand to ensure effective resource allocation. Our insight allows you to:
- Understand where demand is highest at any geographical level to focus resource
- Compare existing supply to demand and identify gaps for sales growth
- Supply your sales force with detailed knowledge of demands of the local market
- Identify new opportunities using the UK’s most complete database of local businesses
Inform customer engagement:
Communicate effectively to customers in today’s complex, multi-channel world. Our insight allows you to:
- Identify and understand target markets and customers
- Segment audiences and tailor messaging accordingly for stronger communication
- Engage directly with customers across their preferred channels from traditional to digital and social media platforms to maximise your brand’s reach
For more information on our work with the pharmaceutical industry please read our case studies or contact us.