Local Government helps promote economic prosperity, equality and sustainability in local areas, and is responsible for delivering high-quality public services to its citizens. With an enhanced role in promoting economic wellbeing and the need to transform public service delivery, Local Authorities are faced with considerable challenges, as well as real opportunities.

Offering a wide range of services, Experian helps Local Government address challenges – from strategic planning to the day-to-day delivery of public services. Drawing on our unique economic, business and citizen data, we work with local authorities across the country to develop:

• Strategic planning, including Sustainable Community Strategies and Local Development Frameworks
• A deep insight into who your customers are and what they need
• A clear view of how to engage with them
• An ability to communicate enabled by clean data and effective campaign management
• Information and processes to collect more revenue, authenticate identity and combat fraud

Our insight into customers informs the effective targeting of resources by locating the demand for services. We then support the development of tailored communication to maximise response and increase take-up, whilst making your customer management processes more efficient.

For more information on our work in Local Government please read our case studies or contact us.