Achieve a single customer view

Customers engage with government and public services through many different channels and contact points. This can be time consuming, costly and inefficient. It can also be a barrier to accessing services, increasing bureaucracy and reducing customer satisfaction.

Creating a single point of reference for each customer and integrating this data into a single database enables you to create a holistic, joined-up view of your customers. Once established, this allows you to develop and design public services that meet the needs of citizens based on a comprehensive understanding of their requirements.

Experian’s person and household information, contact data management software and database marketing solutions support the creation of a joined-up customer view. We can help you:

• Ensure accurate customer name and address data is collected at the point of contact
• Maintain, clean and standardise name and address data on consumers
• Integrate customer data by providing standardised format for names and addresses across your organisation
• Enrich citizen data with geographic, demographic, lifestyle and channel preference information to provide you with a more detailed understanding of your customers

Creating a single customer view reduces inefficiency, gives you a consistent view of your customers and facilitates joined-up government. It also enables you to deliver more personalised services and increase customer satisfaction.

Customers can engage more efficiently with government, and public service providers can deliver better social outcomes.